REEL Produce prides itself in supporting and promoting local ranchers and growers. Typically, produce is picked up with our own trucks when the season is local. Once the produce comes into our warehouse, orders are picked and our customers receive the product the next morning.
Fresh-from-the-farm produce, delivered daily for unbeatable quality and taste.
Custom delivery plans designed to match your kitchen’s unique needs and pace.
REEL Produce is a family owned and operated business with over 37-year combined experience in the produce industry. We deliver 6 days a week for your convenience, with no minimum delivery fee or gas surcharges.
At REEL Produce, we take pride in our roots as a local, family-owned business. Our passion for produce runs deep, and we always make sure to go above and beyond to ensure that you receive only the freshest and most flavorful fruits and vegetables. It’s this dedication that sets us apart from the rest.
Our direct relationships with locat growers enable us to offer you the most competitive and flexible pricing in the market. At REEL, we are committed to providing exceptional value without compromising on the quality of our products.
We adapt to your needs. Whether you need scheduled deliveries, emergency restocks, or custom sourcing — we’re equipped to serve with precision. Your kitchen doesn’t pause, and neither do we.
We are passionate about supporting local farms, mainly sourcing our products from California and Mexico. By choosing us, you are not only getting the best produce but also contributing to the growth of our community.
We proudly bring you the most well-respected brands in the industry, carefully curating our selection to guarantee the utmost satisfaction.
At REEL Produce, we don’t just supply food — we supply trust. From fresh produce to specialty goods, every item we deliver meets our high standards for freshness, flavor, and food safety.
Whether it’s a fine-dining restaurant, a cozy café, or a busy airport vendor, our team works closely with every client to deliver consistent quality and reliable service, tailored to your kitchen’s needs.
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Director
Research
Manager
Join the chefs and businesses who rely on us for premium produce and specialty items across Northern California.
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Delivering premium fresh produce and specialty goods across Northern California.
Discover our latest seasonal offerings, specialty items, and premium produce in one convenient place.
